Charisma Associates is a subsidiary of Horizon corporation. It is described as the world's most successful Public Relations (PR) firm, dealing with large projects like their Tir Tairngire governmental campaign to the sim careers of the latest and greatest stars in Los Angeles. They have an "unorthodox, anything-goes" approach to their contracts. The headquarters for Charisma is in Portland, Tir Tairngire.

Charisma is also known for their research into consumer trends and full-sensory advertising. They often use viral marketing campaigns and seem to readily manufacture catchy jingles and imagery.